NESTLE recently launched its Nesvita Calciplus – a high calcium milk specially formulated to slow down bone loss by maintaining the calcium in the bones.
Nesvita Calciplus helps build strong bones while reducing loss of bone mass with “calcilock” – an outstanding innovation developed by the Nestle Research Centre in Switzerland. It is a combination of nutrients formulated specifically to reduce bone loss due to aging.
The product is targeted at women aged between 20 and 35 years who want to take charge of their bone health by building their bone mass while they are still young.
Two glasses of Nesvita Calciplus daily provides 1,360mg of calcium, which is sufficient to meet the daily recommended nutrient intake of calcium for adults.
Coupled with the right combination of bone-specific nutrients, it helps slow down bone loss due to aging.
“Young women are encouraged to build their bone mass between the ages of 20 and 30 years old,” said Nestle Group Brand Manager for Adult Nutrition, Lau Phaih Yean.
“Beyond the age of 30, bone mass can only be maintained, and not increased. Women are prone to losing bone mass particularly once menopause sets in, which is why it is necessary to start young and not wait until it’s too late!
“Nesvita Calciplus milk powder is also non-fattening which is important to weight-conscious women who want to drink milk for the nutritional benefit but not the fat,” said Lau.
To avoid depleting bones of their calcium content, Nestle urges women to make a habit of observing a balanced diet that provides enough calcium and important minerals to achieve two important bone-preserving goals – building bone mass before the age of 30 and protecting the calcium in the bones.
The human body needs calcium for building bones and for other crucial functions such as blood clotting, muscle contraction and transmission of nerve impulses.
If calcium in the diet is low, the body will proceed to “demineralise” the bones in order to release the calcium contained inside to keep other bodily functions going.
With time, bones lose their density thus becoming brittle, porous, weak and prone to breakage, resulting in osteoporosis which literally means “porous bones”.
Nesvita Calciplus with “calcilock” is available in 600g packs of powder and one-litre UHT packs at all leading hypermarkets and supermarkets nationwide.
For more information, contact Nestle Consumer Services at 1 800 88 3433.
